Enhanced Direct Mail: Using Post-its on Mail Pieces

Breaking through the clutter with your direct mail advertising can prove to be a difficutlt task. Post-it® Notes have demonstrated power to increase response rates by capturing attention and readership.

By utilizing an external Post-it® Note in conjunction with a direct mail piece, your business can command the attention of your recipients in a highly effective manner. The following is regulations set by the United States Postal Service on how to utilize repositional notes on mail pieces.

Post-it® Note Mail Placement Templates

Make Your Message Stick Using Approved Postal Regulations

Effective April 3, 2005

On letter size mailpieces, be positioned parallel with the length of the piece, affixed by standard labeling equipment, placed no closer than 3/8 inch from the left edge of the delivery address, and be at least 1/2 inch (plus or minus 1/8 inch) from the bottom and left edges of the mailpiece.

On flat-size mailpieces, be positioned as follows: