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Direct Mail Advertising
Break out of the clutter! Post-it® Notes will give your direct mail piece a fighting chance!
Direct mail advertising and Post-it® Notes are a perfect combination! In a medium that can be hard-pressed to command viewer attention, Post-it® Notes can help get your direct mail pieces noticed, and your message can live on as a constant reminder.
Bell Atlantic conducted a readership test with Post-it® Notes. As evidenced below, there was a significant increase in response from people who had received the piece that included the Post-it® Note.
- 100,000 total mailed
- 10,000 included a Post-it® Note
There was an 18% increase in response from consumers who received the piece with the Post-it® Note over those who received just the letter.
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