Magazine Advertising

With Post-it® Notes, your magazine ad can live on after the page is turned!

Post-it® Notes and CatalogsWhat if your target market could take a piece of your advertisement with them? What if a coupon didn't have to be torn out or clipped, and could be easily adhered to a spot that it won't be forgotten? The inclusion of a Post-it® note in your magazine advertising campaign can do exactly this.

When using Post-it® Notes in a magazine ad, major advertisers have experienced significant increases in ad readership over ad without Post-It Notes.

Roper-Starch conducted a readership survey for the College of Continuing Education at the University of Minnesota magazine advertisement. As evidenced below, the University of Minnesota ad that included a Post-it® Note significantly increased ad recognition and readership in both national and regional audiences. "Using a Post-it® Note was highly successful in increasing the levels of both advertising recognition and advertising readership."

Post-it® Notes and Catalogs